Johnna Gem is a visual designer based in Brooklyn, New York.




Specularity—Superfluidity
MFA Thesis Proof of  Concept,  book production,  and exhibition



Based on the idea of specularity—the state of resembling a mirror—the mirror can be understood as a multidimensional form, metaphor, and artifact to investigate the next inevitable steps in the evolution of human-computer interaction/interface.  By questioning our pre-existing relationship with and assumptions about technology, we allow designers of the future to depart from designing for seamlessness to designing for Superfluidity.







GalleryBQE
Typography and Information Design



Visual identity concept for a point-of-entry project to promote a local gallery.  Developed a new visual language and logomark for GalleryBQE, a community-driven street art gallery under the BQE. 


3-poster series, OOH, and brochure design as printed collateral to promote local awareness of the gallery.
11 x 17 in. tabloid print/brochure.  







Texture Maps for NYC Parks
Cross-disciplinary studio project


A studio project exploring novel ecosystems through a cross-disciplinary design practice informed by sympoeisis,  or “creating with” the natural world. 

Texture maps are image-based narratives documenting natural textures in 10 locations at a local park. Each map shows various “paths” created by layering texture, generating compositions that look different each time. 

Prints, matte finish.
8.5 x 11,  17 x 22,  34 x 44






Brisby, a pet health technology company
Brand Identity Design

Logomark and logotype design, branding guidelines, and style guide to create a cohesive visual identity for Brisby. Brisby is an innovative pet health technology company developing medical pet technology and inpatient digital monitoring and management solutions for use in veterinary offices and facilities.






eBay brand refresh
Generative Branding and Identity Design




A dynamic and generative evolution of eBay’s brand and visual identity. Our concept is based on forms embodying connection, kinship, community, and the act of giving.

Recognition